Lariat Letters: PETA’s tactics are not for everyone, but they do work

I am writing in response James Herd’s Oct. 24 article, “PETA Video Games Detract From Others’ Fight for Animal Rights.”

The game’s main message is that animals are not ours to eat, wear, experiment on, use for entertainment or abuse in any other way.

There are a lot of similarities between how Pokémon are used in the game series and how animals are abused in real life. The difference between real life and this fictional world full of organized animal fighting is that Pokémon games paint a rosy picture of things that are actually cruel.

Humor is often a very useful tool for reaching people who may be put off by a more serious approach, and by sharing this game with others we can educate people about the ways in which animals are abused.

PETA often uses the gaming genre to reach new groups of people — people who might not otherwise be aware of what is happening and who wouldn’t seek out PETA’s more conventional materials.

Millions of people have played PETA’s online games.

They have fun and laugh and are also encouraged to think about how the games that they have been playing have shaped the ways that they think about animals and how their choices can help animals. If people come away from the game both entertained and more compassionate, then we’ve accomplished our goal.

We understand that our game is not to everyone’s taste.

PETA does make a point of having something for all tastes, from conservative to radical and from tasteless to refined, and this approach has proved amazingly successful — in the three decades since PETA was founded, it has grown to be the largest animal rights group in the world, with more than 3 million members and supporters worldwide.

We’ve had great success in attracting the media’s attention through both serious and slapstick means, including celebrity advertisements, colorful protests, graphic ads, and undercover exposés.

Students should check out to learn more about our lifesaving work and the victories that we have won for animals around the world.

Kenneth Montville

College Campaigns Assistant


Editor’s Note: James Herd’s Oct. 24 column was critical of two video games created by PETA — “Pokémon Black and Blue” and “Mario Kills Tanooki.” Both can be found on the PETA website. The original column can be read in full on the Lariat website.