The marketing team performed a test in which they watched commercials from other schools, but removed logos, colors or any other indication of the school’s identity, Cook said. They were hardly able to identify any of the colleges. This really caught their attention and motivated them to seek new ways to set Baylor apart from the rest, or “stand out in the sea of sameness.”

Several voices could be heard singing and echoing throughout the Bill Daniel Student Center on Thursday evening. Shortly after the singing stopped, thunderous applause lasted for several minutes. The building was filled with laughter and cheers as faculty, staff and students gathered around to watch the performances at the Black Student Welcome.

CURRENT PRINT ISSUE

TCU broke an almost century-long relationship with the Fort Worth Star-Telegram after the newspaper reported on a football locker-room altercation. The Horned Frogs are now facing waves of backlash from across the sports journalism and college football worlds.

Lariat TV News Today

All Are Neighbors, held in the Cashion Academic Center, drew 270 ticketed attendees, totaling 352 people, including VIP guests and speakers, nearly filling all available seats. The event was created in response to TPUSA’s presence on campus, but speakers and organizers consistently emphasized that the gathering was not merely reactive. Instead, it functioned as a faith-centered call to action, rooted in Christian teaching and expressed through civic engagement.

ARTS & LIFE

In asynchronous online classes, I watch videos and lectures on my own time. I have not even exchanged an email with some of those teachers. I could not describe to you what some of my professors look like or even tell you their name.

After grueling hours of preparing and studying for a test, I walked out of the test room accomplished and feeling good about myself only to hear, “You only did well on that test because you’re Asian.”

Coming to Baylor, I knew that it’d mostly consist of Baptist students, but I kept my chin up thinking, “It’ll be fine! There are so many more denominations and religions other than Baptist! You’ll fit right in.” Maybe I shouldn’t have let myself believe that last bit.

SLIDESHOWS

WEEKLY PRINT EDITION

04/23 Weekly Print
04/16 Weekly Print
04/09 Weekly Print
03/31 Weekly Print
3/26 Weekly Print
Welcome Week Edition
Orientation Guide Print
Graduation Print
04/30 Weekly Print