Year: 2024

The marketing team performed a test in which they watched commercials from other schools, but removed logos, colors or any other indication of the school’s identity, Cook said. They were hardly able to identify any of the colleges. This really caught their attention and motivated them to seek new ways to set Baylor apart from the rest, or “stand out in the sea of sameness.”

For most fans of the green and gold, football season starts when hundreds of jersey-clad freshmen rush the field to fill “That Good Old Baylor Line.” For members of the Golden Wave Band, however, it starts in the sweltering August heat across from the Baylor Science Building a week before classes begin.

“It’s like there was a waterfall rushing down my throat and pushing down my words and music,” Bohling said. “I think it’s so ironic that God used music to deliver me from that because it’s like something you go on stage, and you have to be confident and do all those things, but I literally couldn’t speak to anyone.”

For now, though, Nair said he is working his way to the top. On Sept. 6, he will be DJing at the Backyard, where he has performed before. Nair said the last time he DJed there, he had one of his best DJing experiences yet. As the headliner with 1300 attendees, he’s eager to return.

The space, formerly an axe house, is a complete manifestation of Corkill’s vision. From the beginning, Corkill knew he wanted a place he could call home to multiple types of art, from theater to music to ASL; he has now accomplished that in less than two months.

For this week’s Tunesday, we’ve got everything from rap, to indie-pop, to R&B and more. So pop in those airpods (or put on those headphones) and dig into a smorgasbord of specially selected new songs.

Several voices could be heard singing and echoing throughout the Bill Daniel Student Center on Thursday evening. Shortly after the singing stopped, thunderous applause lasted for several minutes. The building was filled with laughter and cheers as faculty, staff and students gathered around to watch the performances at the Black Student Welcome.

From the turf to the court, Baylor Athletics is back in the swing of things with three season openers placed firmly in the rearview mirror. With all eyes on Baylor football’s 45-3 win over Tarleton State at McLane Stadium, here is everything else you may have missed.

The Baylor Line originated in 1970, with generations of Baylor freshmen after them immortalizing their names on the same golden line, according to BaylorProud. The Baylor Chamber of Commerce helps keep this tradition alive.

With 22 transfers making their Baylor football debut, fresh faces wasted no time writing their way into the record book. Led by sixth-year senior quarterback Dequan Finn, four transfers each scored a touchdown to lead the Bears to a season-opening 45-3 win over Tarleton Saturday night on the 10th anniversary of the first game played at McLane Stadium.

If you have hobbies you’d like to continue, activities you’d like to pursue, organizations you’d like to join or service opportunities you’d like to learn more about — you can find all of them at Late Night.

Since the beginning of sport culture, head coaches have found unique ways to hype up their teams in the weeks leading up to a big game. Some coaches stand in front of their team and deliver a long winded motivational speech, while others lean on guest speakers. However, leading up to the 2024 season’s kickoff, Baylor football head coach Dave Aranda opted to use a different medium to get his point across…