Browsing: Marvel

Non-ownership owns our life. You do not buy and keep; you rent and renew. Access is the product, so access can be repriced, restricted or removed, sometimes with a cheery email that calls it an “update.” The customer becomes an account to manage, not a person to serve.

Disney must change how it handles franchises moving forward by prioritizing quality over quantity. The lack of high-level storytelling is lazy, and while sequels like “Pirates of the Caribbean: Dead Men Tell No Tales” generate revenue, they tarnish the rest of the series.

The biggest problem with movies flopping today is not viewership or critical reception; it’s something more controllable and preventable: the money. Budgets have ballooned to the point where it’s tougher than ever to make a profit.

For Superman, Hollywood was obsessed with the idea of an evil version of the character. From characters like Homelander, Omni-Man and to an extent, the DCEU Superman, the archetype had shifted from a kind and caring hero to an unstable villain that abuses their power for personal gain. The original idea of an altruistic Superman-like character was pushed aside with that darker depiction taking over.

The weight of the world is once again on Superman’s shoulders. With superhero fatigue and declining box office numbers, James Gunn’s “Superman” film has the chance to revive the superhero genre or sink it further into mediocrity.

Did you see “The Marvels” in theaters last November? Yeah, me neither. Marvel Studios used to be a titan of the entertainment industry, but lately, fans have only let out a sigh at each and every trailer. So, what happened?

For years, franchises in the movie and entertainment industries were considered a safe bet for producers and investors to make money. Recently, however, major cinematic universes have begun to weigh down on the industry, as many people want more creative and ambitious films instead.