By Kaitlin Sides | LTVN Managing Editor
Growing up in a world of Katy Perry and The Pussycat Dolls, my childhood self is in disbelief that club music has taken over the charts and become the new pop music.
You can ask anyone — and any age group — that “Brat Summer” has taken over the world just like pop stars once did. Even my younger cousins said this is their 2010 pop music era.
To explain the phenomenon that is “Brat Summer” and “Brat,” you have to come to understand that it is the image Charli xcx has pushed for her brand and career. The artist’s brand is a messy, party girl aesthetic that can often include a “trashy” appearance, similar to the brand Kesha made for herself in the 2010s.
With songs “360” and “Guess (featuring. Billie Elish)” sitting at 47 and 48 on Billboard Top 100 it is no wonder that this music has altered everyone’s playlist, especially with the “Apple” dance trending on TikTok. As someone who typically listens to calmer music or reverts back to what my parents listen to, I now find myself listening to club music while driving around campus, especially anything from Charli xcx’s “BRAT” album or The Dare.
With Charli xcx being so involved with her career, including boiler room performances in Ibiza, posting on TikTok and re-releasing “BRAT” twice, it is no wonder her career has taken off again. To be a top charting artist, you have to push your content and have people relate to your music. And that is exactly what Charli xcx is doing, making way for club music on the charts.
It could also just be the fact that she worked on a remix with Lorde that is making club music so iconic right now.
This music has our generation in a chokehold, especially because of its fun beats, reminiscent of what we grew up on. When listening to popular club music it reminds me of pop songs I listened to when I was younger.
Club music is not only defined by “BRAT” or Charli xcx, but has claimed its fame through the rise of house music with artists like John Summit. Although house music is gaining traction as a genre, club classics like “BRAT” and The Dare will never go out of style.
Although pop music is still relevant (mostly due to Chappell Roan and Sabrina Carpenter), I believe we will start to see more club music enter the charts, especially after The Dare’s new album.
With that being said, your music taste should not define you as a person, but rather add to it. With our ever-changing culture, club music has become the new pop music of our generation.
