By Amando Dominick

Staff Writer

Mark Carlson, senior creative director of U.S. McDonald’s Marketing, will discuss the ins and outs of marketing at 2:30 p.m. Friday in Bennett Auditorium.

Carlson’s lecture will encompass a summary of McDonald’s advertising from its small beginnings to its current global reach.

“He will talk about the challenges of marketing for the world’s most iconic brand and how that brand has evolved over all these years,” Cynthia Jackson, president of the Waco chapter of the American Advertising Federation, said.

Carlson will attend a luncheon hosted by the federation, after which he will come to campus to deliver his lecture.

It will be followed by a question-and-answer session with the audience.

The event is free and open to all students and faculty of Baylor, Texas State Technical College and McLennan Community College. Even with finals starting next week, Jackson said he urged students to take advantage of this opportunity.

“He hardly speaks publicly at all anymore. This may be students’ only chance to see the head of advertising for McDonald’s,” Jackson said.

Carlson oversees all advertising for McDonald’s for the United States.

“Attending his visit would be well worth a Friday afternoon,” Jackson said.

The event will last until 3:45 p.m.