Mark Carlson, senior creative director of U.S. McDonald’s Marketing, will discuss the ins and outs of marketing at 2:30 p.m. Friday in Bennett Auditorium.
Carlson’s lecture will encompass a summary of McDonald’s advertising from its small beginnings to its current global reach.
“He will talk about the challenges of marketing for the world’s most iconic brand and how that brand has evolved over all these years,” Cynthia Jackson, president of the Waco chapter of the American Advertising Federation, said.
