Close Menu
The Baylor Lariat
    Facebook X (Twitter) Instagram YouTube LinkedIn
    Trending
    • Students react to emergency alert following campus lockdown
    • Baylor shelter-in-place lifted following police pursuit of robbery suspects
    • Baylor graduate charged after killing cats with pellet gun, hanging bodies over utility lines
    • Baylor Football’s Alex Foster dies at 18
    • Board of Regents confirms budget, renovations, new leadership in May meeting
    • How facilities responds to storms, flooding in campus buildings
    • Welcome Week leaders now paid in hopes of increasing numbers
    • 5 Baylor sports storylines to look forward to in 2025-26
    • About us
      • Spring 2025 Staff Page
      • Copyright Information
    • Contact
      • Contact Information
      • Letters to the Editor
      • Subscribe to The Morning Buzz
      • Department of Student Media
    • Employment
    • PDF Archives
    • RSS Feeds
    Facebook X (Twitter) Instagram YouTube LinkedIn
    The Baylor LariatThe Baylor Lariat
    Subscribe to the Morning Buzz
    Friday, July 4
    • News
      • State and National News
        • State
        • National
      • Politics
        • 2025 Inauguration Page
        • Election Page
      • Homecoming Page
      • Baylor News
      • Waco Updates
      • Campus and Waco Crime
    • Arts & Life
      • Wedding Edition 2025
      • What to Do in Waco
      • Campus Culture
      • Indy and Belle
      • Sing 2025
      • Leisure and Travel
        • Leisure
        • Travel
          • Baylor in Ireland
      • Student Spotlight
      • Local Scene
        • Small Businesses
        • Social Media
      • Arts and Entertainment
        • Art
        • Fashion
        • Food
        • Literature
        • Music
        • Film and Television
    • Opinion
      • Editorials
      • Points of View
      • Lariat Letters
    • Sports
      • March Madness 2025
      • Football
      • Basketball
        • Men’s Basketball
        • Women’s Basketball
      • Soccer
      • Baseball
      • Softball
      • Volleyball
      • Equestrian
      • Cross Country and Track & Field
      • Acrobatics & Tumbling
      • Tennis
      • Golf
      • Pro Sports
      • Sports Takes
      • Club Sports
    • Lariat TV News
    • Multimedia
      • Video Features
      • Podcasts
        • Don’t Feed the Bears
      • Slideshows
    • Advertising
    The Baylor Lariat
    Home»Arts and Life

    Beyonce shifts music industry with new releases

    Lindsey ReynoldsBy Lindsey ReynoldsApril 30, 2019Updated:April 30, 2019 Arts and Life No Comments3 Mins Read
    Photo courtesy of Netflix
    Share
    Facebook Twitter LinkedIn Pinterest Email

    When life gives you lemons, listen to Beyoncé’s Lemonade

    As the music industry becomes more streaming-based, more artists are conforming to the new demands of this business model. Beyoncé’s 9-time Grammy nominated album ‘Lemonade’ was released into Spotify and Apple Music on Tuesday, appeasing fans three years after its initial release.

    The album was originally released on Tidal, a music streaming platform that was founded by Beyoncé’s husband, famed rapper Jay-Z. Due to the prices being higher than those of subscriptions to other platforms and the unfamiliarity with the platform, many fans resorted to Youtube and piracy to listen.

    The release of “Lemonade” onto Apple Music and Spotify came just days after the surprise drop of her new “Homecoming: the Live Album” Netflix documentary that highlighted her Coachella performance in 2018. The album features live versions of her most popular tracks and performances, renditions of her old hits with Destiny’s Child and remixes of Hip Hop classics.

    The re-releasing and recycling of older music is no foreign practice to the music industry. Rapper and Rhythm and Blues singer Drake re-released his record-setting album, “So Far Gone” onto Spotify a decade after its initial 2009 release. The album reached a No. 5 spot on Billboard’s 200 after its release this year, highlighting the potential profitability found in re-releases.

    Baylor journalism professor, author and gospel music specialist Robert Darden said he believes the decision by Beyoncé and her marketing team to release “Lemonade” into the mainstream was a wise investment that may curate renewed interest in the album.

    “Im sure her marketing folks said ‘the time is right. We have exhausted whatever sales through the previous route. Now let’s take a different route and take it to a broader audience,’” Darden said. “This may be a way to expand the market by taking a little less money, through the mainstream market. This was an investment.”

    In addition to the album itself, Beyoncé released a visual album to accompany each song during its initial release. The visual album was highly acclaimed by both the entertainment and music industries, and some believe it sparked a movement towards more visualization in music.

    In an interview with Forbes magazine in March, Matthew Knowles, Beyoncé’s father and founder of Music World Entertainment, a Houston-based label and one of the world’s leading music and entertainment conglomerates, predicts that the album/visual album combination illustrates the future of music.

    “Every artist is not a visual artist. A lot of that has to do with imaging the concept,” Knowles said. “I believe the trend, the trend in the future is you will not hear music, you will see music.”

    All eyes are on Beyoncé as her fans across the world stream her newly released content.

    Atlanta junior, Jillian Price, has been an avid listener of the artist ever since her feature on Missy Elliot’s 1998 album “Da Real World.”

    “I think people are super excited that Lemonade has finally been released, but at the same time, I think people are hyped about the release of the documentary on Netflix and the Live Album on Apple Music,” Price said. “Her releasing three things at once just shows how much of a queen she is.”

    Between her multi-project releases, her use of storytelling visualizations and her repurposing of older music, Beyoncé has approached a new form of music marketing strategy.

    “Each time an artist can repurpose any kind of art, and get paid for it again, its a sound business decision,” Darden said. “(She’s) an artist who is using all the colors in her palette to tell the story.”

    Lindsey Reynolds

    Keep Reading

    Students react to emergency alert following campus lockdown

    Baylor shelter-in-place lifted following police pursuit of robbery suspects

    Baylor graduate charged after killing cats with pellet gun, hanging bodies over utility lines

    Baylor Football’s Alex Foster dies at 18

    Board of Regents confirms budget, renovations, new leadership in May meeting

    How facilities responds to storms, flooding in campus buildings

    Add A Comment

    Comments are closed.

    Recent Posts
    • Students react to emergency alert following campus lockdown June 27, 2025
    • Baylor shelter-in-place lifted following police pursuit of robbery suspects June 26, 2025
    About

    The award-winning student newspaper of Baylor University since 1900.

    Articles, photos, and other works by staff of The Baylor Lariat are Copyright © Baylor® University. All rights reserved.

    Subscribe to the Morning Buzz

    Get the latest Lariat News by just Clicking Subscribe!

    Follow the Live Coverage
    Tweets by @bulariat

    Facebook X (Twitter) Instagram YouTube LinkedIn
    • Featured
    • News
    • Sports
    • Opinion
    • Arts and Life
    © 2025 ThemeSphere. Designed by ThemeSphere.

    Type above and press Enter to search. Press Esc to cancel.