Close Menu
The Baylor Lariat
    Facebook X (Twitter) Instagram YouTube LinkedIn
    Trending
    • Students react to emergency alert following campus lockdown
    • Baylor shelter-in-place lifted following police pursuit of robbery suspects
    • Baylor graduate charged after killing cats with pellet gun, hanging bodies over utility lines
    • Baylor Football’s Alex Foster dies at 18
    • Board of Regents confirms budget, renovations, new leadership in May meeting
    • How facilities responds to storms, flooding in campus buildings
    • Welcome Week leaders now paid in hopes of increasing numbers
    • 5 Baylor sports storylines to look forward to in 2025-26
    • About us
      • Spring 2025 Staff Page
      • Copyright Information
    • Contact
      • Contact Information
      • Letters to the Editor
      • Subscribe to The Morning Buzz
      • Department of Student Media
    • Employment
    • PDF Archives
    • RSS Feeds
    Facebook X (Twitter) Instagram YouTube LinkedIn
    The Baylor LariatThe Baylor Lariat
    Subscribe to the Morning Buzz
    Monday, June 30
    • News
      • State and National News
        • State
        • National
      • Politics
        • 2025 Inauguration Page
        • Election Page
      • Homecoming Page
      • Baylor News
      • Waco Updates
      • Campus and Waco Crime
    • Arts & Life
      • Wedding Edition 2025
      • What to Do in Waco
      • Campus Culture
      • Indy and Belle
      • Sing 2025
      • Leisure and Travel
        • Leisure
        • Travel
          • Baylor in Ireland
      • Student Spotlight
      • Local Scene
        • Small Businesses
        • Social Media
      • Arts and Entertainment
        • Art
        • Fashion
        • Food
        • Literature
        • Music
        • Film and Television
    • Opinion
      • Editorials
      • Points of View
      • Lariat Letters
    • Sports
      • March Madness 2025
      • Football
      • Basketball
        • Men’s Basketball
        • Women’s Basketball
      • Soccer
      • Baseball
      • Softball
      • Volleyball
      • Equestrian
      • Cross Country and Track & Field
      • Acrobatics & Tumbling
      • Tennis
      • Golf
      • Pro Sports
      • Sports Takes
      • Club Sports
    • Lariat TV News
    • Multimedia
      • Video Features
      • Podcasts
        • Don’t Feed the Bears
      • Slideshows
    • Advertising
    The Baylor Lariat
    Home»Arts and Life

    Cinema owner association to limit length of movie trailers

    webmasterBy webmasterJanuary 28, 2014 Arts and Life No Comments2 Mins Read
    Share
    Facebook Twitter LinkedIn Pinterest Email

    By Richard Verrier
    Los Angeles Times via McClatchy-Tribune

    Cinema owners have long complained about the length of movie trailers. Now they’re clamping down. New guidelines issued Monday by the National Assn. of Theatre Owners call for limiting the length of movie trailers to two minutes. The guidelines, which the trade group said were designed to “maximize the effectiveness and efficiency of the industry’s marketing efforts,” also call for restricting marketing time for trailers to 150 days prior to the release date of the film, and 120 days for all other in-theater marketing materials. Two exemptions per distributor per year would be allowed for both trailer length and marketing lead time.

    “These guidelines will evolve in response to technological innovations, marketing and advertising trends, competition in the marketplace, and consumer demands,” the theater owners association said. “The guidelines are completely voluntary and will be implemented through individual exhibition company policies, which may vary.”

    In April 2013, the association’s executive board voted to create industry wide guidelines to encompass marketing lead-time for in-theater marketing materials, and trailer length and placement. After discussions with executives of the seven largest distributors, the guidelines were revised to take into account their concerns, the association said. The voluntary guidelines will go into effect for any film released domestically on or after Oct. 1.

    webmaster

    Keep Reading

    What to Do in Waco: Summer Edition

    Fields of joy: Western Belle Farm’s Sunflower Festival returns this May

    Review: ‘Until Dawn’ starts strong, gets lost in the fog

    A&L Tunesday: May 6

    Waco roots to recognition: Texas short film gains national traction

    25th annual Black Glasses highlights best of Baylor filmmakers

    Add A Comment

    Comments are closed.

    Recent Posts
    • Students react to emergency alert following campus lockdown June 27, 2025
    • Baylor shelter-in-place lifted following police pursuit of robbery suspects June 26, 2025
    About

    The award-winning student newspaper of Baylor University since 1900.

    Articles, photos, and other works by staff of The Baylor Lariat are Copyright © Baylor® University. All rights reserved.

    Subscribe to the Morning Buzz

    Get the latest Lariat News by just Clicking Subscribe!

    Follow the Live Coverage
    Tweets by @bulariat

    Facebook X (Twitter) Instagram YouTube LinkedIn
    • Featured
    • News
    • Sports
    • Opinion
    • Arts and Life
    © 2025 ThemeSphere. Designed by ThemeSphere.

    Type above and press Enter to search. Press Esc to cancel.