Browsing: Small business

Eventually, Baesa transformed her love of art into an online store called “Designs With Jamie,” where she sells various products such as stickers, cards, notepads, apparel and more. Every product is personally designed by Baesa, and she has collections like “Taylor Swift Eras” and “Asian Love.”

Waco, like many other college towns, has an abundance of coffee shops for students to study in. While students often settle for convenience when it comes to their coffee, Dan Moroso, owner of recently opened Italian cafe “Azzurro,” urges them to venture out of the Baylor bubble to Bosque Blvd for a cup of coffee they won’t forget.

“I hope that people feel just a sense of a Holy Spirit-filled space that’s just welcoming to all,” Lim said. “It just shows that the heart of our church is within our coffee shop, and possibly, they may want to visit the church.”

When TikTok Shop came around, advertisements masquerading as regular videos became even more common. Not only that, but the same products would be advertised again and again in an attempt to pressure users into purchasing via the platform.

The lifeline of the Waco Downtown Cultural District, Austin Avenue is home to many locally owned businesses, both new and old. A favorite among vintage and antique collectors as well as fans of “shabby chic” style is Cameron Trading Co.

“The construction project included reconstruction of everything in the right-of-way on Elm Avenue from MLK Boulevard to Spring Street,” a City of Waco statement reads. “Improvements included sidewalk, streetscape, drainage, waterline, and accessibility updates. New pedestrian lighting as well as landscaping were also added.”

“She has a heart of gold and her mission, honest to God, is to love you, and she is going to do it with these cinnamon rolls,” Cook said. “My suspicion is that the secret to Kimberly’s success has far more to do with how she treats other people than even the quality of her product.”

While neither entrepreneurs envisioned owning a coffee shop as their ‘when I grow up’ trope, they have successfully created a brand that has spread kindness throughout the Waco community.