“We think that as a Christian research university, Baylor needs to have a presence in esports — particularly how large the community is — and it’s growing,” Cook said. “We’ve learned that parents have a lot of questions about it, so we believe we have a role in coming alongside them and exploring esports with them.”
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“Meeting presidents, attending high-profile events — it was exhilarating. But more importantly, understanding how politics influenced the business world and vice versa was an education no classroom could provide,” Limbers said.
“The focus is on taking care of partners and sponsors, increasing their affinity towards Baylor Athletics and finding creative and impactful ways for new partners to support Baylor,” Holcomb said.
The marketing team performed a test in which they watched commercials from other schools, but removed logos, colors or any other indication of the school’s identity, Cook said. They were hardly able to identify any of the colleges. This really caught their attention and motivated them to seek new ways to set Baylor apart from the rest, or “stand out in the sea of sameness.”
Your GPA will get your resume through the applicant tracking system software, but it will lead to little-to-no growth in your network if you don’t have proof of applying the “hard skills” the company is looking for.
The Innovative Business podcast, hosted by marketing specialist Bo Mello and assistant director of content Justin Walker, earned the Communicators Award of Excellence and ranked in the top 30% of podcasts in the world — with only seven episodes under its belt.
You are a person — not a receipt — and your identity and personal taste add up to more than just what you spend your money on and the ads Instagram sneaks into your feed.
When West junior Audrey Holloman joined TikTok in fall 2021, she had no idea it would grow into a platform for a small business.
Last Saturday, Baylor’s acrobatics and tumbling team captivated a record-breaking crowd of 1,453 at the Ferrell Center. From the players to the coaches, there was a feeling of shock that Baylor’s A&T squad managed to draw a crowd of such a great size. There was an evident sense of extra spunk in the players’ performances and the fans cheered like it was a championship meet for Baylor.
Whether you know it or not, you play a vital role in market research almost every day of your life.
Professionals from two marketing research firms, Decision Analyst and Research Now, discussed their understanding of marketing research as well as how to get a foot in the door for employment, with a group of Baylor students during the professional development program’s final First Wednesday event of the semester.