After Mitt Romney’s loss in the presidential election, Republicans quickly identified one of their mistakes as the party’s dysfunctional relationship with Hispanic voters, who overwhelmingly voted for President Barack Obama. But the earliest efforts by GOP lawmakers to tackle immigration policy on Capitol Hill aren’t likely to win them new support among Hispanics.

The future of Twinkies is virtually assured.

Hostess Brands Inc. got final approval for its wind-down plans in bankruptcy court Thursday, setting the stage for its iconic snack cakes to find a second life with new owners — even as 18,000 jobs will be wiped out.

Along with the sudden rush of winter weather and the accompanying flood of Ugg boots and North Face jackets, Baylor’s annual Christmas on 5th Street celebration will help usher in the holiday season from 6 p.m. to 11 p.m today.

Location affects advertising experience, or so one Baylor professor hopes to prove through his research.

Dr. Kirk Wakefield, professor & holder of the Edwin W. Streetman Professorship in Retail Management at Baylor, conducted a study to examine how fans attending a live event react to sports advertising. Wakefield will take the results, which he is still receiving, from the study and compare them to the national average of fans that watched the event on TV and viewed advertisements during the broadcast. The study was conducted from Nov. 16 -18, during the last NASCAR race of the season, at the Homestead-Miami Speedway in Homestead, Fla.