By Jeffrey Cohen | Sports Editor
Topgolf is making its way to McLane Stadium from Oct. 29 through Nov. 1 as the first Big 12 stop of the Stadium Series.
Joining forces with Baylor football and its NIL efforts, fans can get the Topgolf experience with exclusive VIP opportunities at the Bears’ home.
“Bringing the Topgolf Live Stadium Series to Baylor University is a milestone moment, the first in the Big 12 and the first at a college in the great state of Texas,” Topgolf CEO David McKillips said. “This is such a unique program that brings golf, entertainment and our support of Baylor’s NIL program, with an added commitment to student-athletes’ growth personally and professionally through many opportunities we have at Topgolf globally.”
Baylor is the second announced location for the Stadium Series behind Georgia’s Sanford Stadium on Oct. 20-25.
The event will showcase the Topgolf Live experience with 22 hitting bays set up around the stadium, where attendees can hit targets on the field. There will be other locations where fans can enjoy food and drink offerings while also watching college football games on the stadium’s video board.
Certain ticket packages present people with access to Baylor’s locker room and recruiting lounge alongside other football-related experiences.
McLane Stadium will host a watch party for Baylor’s matchup against UCF on Friday, Oct. 30. Entrance to the watch party is included with a Topgolf Live ticket, and standalone tickets will also be available for those who are not attending the rest of the weekend.
The announcement comes in the middle of Baylor Athletics’ “Fan First Era” under Athletic Director Doug McNamee.
“We are excited to bring Topgolf Live to Baylor University and give Baylor fans an unexpected way to experience McLane Stadium,” said Jason Cook, vice president for marketing and communications. “Topgolf has built one of the most recognizable sports entertainment experiences in the country, and bringing that experience together with Baylor football creates something truly unique for our students, alumni and fans.”
More information regarding tickets, corporate events and VIP experiences will be announced at a later date.
