Year: 2012

Location affects advertising experience, or so one Baylor professor hopes to prove through his research.

Dr. Kirk Wakefield, professor & holder of the Edwin W. Streetman Professorship in Retail Management at Baylor, conducted a study to examine how fans attending a live event react to sports advertising. Wakefield will take the results, which he is still receiving, from the study and compare them to the national average of fans that watched the event on TV and viewed advertisements during the broadcast. The study was conducted from Nov. 16 -18, during the last NASCAR race of the season, at the Homestead-Miami Speedway in Homestead, Fla.

Young voters helped pass laws legalizing marijuana in Washington and Colorado, but many still won’t be able to light up.

Most universities have codes of conduct banning marijuana use, and they get millions of dollars in funding from the federal government, which still considers pot illegal.

Two Army veterans and their wives on Wednesday sued the railroad company whose train hit a truck carrying veterans and their spouses during a parade in Midland.

An 80-foot Norway spruce that made it through Superstorm Sandy was transformed into a beacon of shimmering glory Wednesday when New York City Mayor Michael Bloomberg and others turned its lights on at Rockefeller Center.

The latest installment of the Don’t Feed the Bears podcast [soundcloud url=”https://soundcloud.com/bulariat1/dontfeedthebearsbowleligible” iframe=”true” /]

In a Nov. 27 article titled “Alum dispels popular myth,” the Lariat talked to Jim Hillin, who has worked on a number of films including Disney’s “Beauty and the Beast.” The article dispelled the myth that the ballroom in that movie was based primarily on the Armstrong-Browning Library. This is a response by Jim Hillin to some of the sentiments expressed in the article. Read the article at www.baylorlariat.edu for more information.

Bing Crosby would be appalled.

With singer Carol Richards, the great crooner once popularized a song, “Silver Bells,” about the joy of Christmas shopping. “Strings of street lights,” it went, “even stop lights, blink a bright and red and green as the shoppers rush home with their treasures.”

Of course, that was in 1950, a more genteel era when men still wore hats and women still wore gloves. These days, one would be well-advised to wear Kevlar.

We see them everywhere.

Calling to us from coffee shops and convenient stores, the platform of beverages, powders and pills entice us to “go faster,” “be stronger” and “last longer.”

To students — all, for the most part legally adults and able to make their own decisions — buckling under the weight of full-time classes and jobs they seem like a godsend. And as our country gets busier and busier, we are constantly surprised when the long-term affects of these “godsends” finally surface.

Soccer can be relentless sometimes. A team can outplay its opponent all game, but one goal can change things dramatically. Such is the way it went for the No. 11 Baylor women’s soccer team against the No.13 University of North Carolina on Nov. 18 in the Sweet Sixteen.

Stephen Heyde is the conductor of the Baylor Symphony Orchestra and the Waco Symphony Orchestra and is a prominent figure in the School of Music.

Sitting down with him, the Lariat learned about his views on the progression and future of music, as well as its role in peoples’ lives.

NBC has invited us all to the wedding of Ms. Elizabeth Miervaldis Lemon (Tina Fey) and Mr. Crisstopher Rick Chross (James Marsden) tonight. Thanks, but no thanks — we’d rather just watch (NBC at 7 p.m., “Mazel Tov, Dummies.”)

Despite what is portrayed on CSI shows, forensic science does not involve projected computer screens, high-tech gadgets and easy cases.

Sgt. James Huggins is a crime scene investigator and lecturer in the anthropology department.

Texas wants ownership of Warren Jeffs’ massive ranch where prosecutors say the convicted polygamist sect leader and his followers sexually assaulted dozens of children, the state attorney general’s office said Wednesday.

Mark Carlson, senior creative director of U.S. McDonald’s Marketing, will discuss the ins and outs of marketing at 2:30 p.m. Friday in Bennett Auditorium.

Carlson’s lecture will encompass a summary of McDonald’s advertising from its small beginnings to its current global reach.

“He will talk about the challenges of marketing for the world’s most iconic brand and how that brand has evolved over all these years,” Cynthia Jackson, president of the Waco chapter of the American Advertising Federation, said.

The Baylor Round Table is hosting its annual Christmas luncheon at 11:30 a.m. Tuesday in Armstrong Browning Library.

“It’s been a yearly event for as long as I can remember,” said Carol Schuetz, one of the co-chairs for the Christmas Luncheon committee of the Baylor Round Table.

Few directors put up as convincing a mask as Alfred Hitchcock or were as adept at using that public face to sell their work to the wider world. But what was the master of suspense really like in his private moments?

The Rocket Summer, the stage name for solo artist Bryce Avary, is the prime definition of a self-made musician.

Getting the name of the solo project from a chapter title of Ray Bradbury’s “The Martian Chronicles,” Avary has been recording and performing since age 12.

Buy a candy cane telegram for your friends or special someone from 10 a.m. to 2 p.m. today through Friday…

The combined choirs of Baylor and the Baylor Symphony Orchestra join forces at 7:30 p.m. Thursday and Friday to present…

Kick off Christmas break with Christmas on Fifth Street from 6 to 11 p.m. Thursday. For a full list of…

U.S. Department of Defense’s Office of Congressionally Directed Medical Research Programs awarded Baylor two research grants to assist with research on Gulf War Illness.

The grants, which total nearly $1.6 million, bring the total amount Baylor has acquired for research on the illness to $2.3 million.

The illness, which affects an estimated one in four of the 700,000 military personnel who served in the Gulf War from 1990-1991, is a medical condition that seems symptom-specific to those soldiers.

Symptoms include chronic headache, widespread pain, memory and concentration difficulties and digestive abnormalities, according to an article published by Bio-Medicine.

The Department of Justice announced Tuesday the Baylor Health Care System must pay $907,355 to settle allegations of false claims for radiation oncology services.

The Baylor Health Care system is an umbrella term that encompasses the Baylor University Medical Center and the Health Texas Provider Network, two organizations mentioned in the settlement.

None of the organizations are affiliated with Baylor University.

Students at Baylor are speaking for the dead and, no, they’re not psychics.

Anthropology students at Baylor traveled with Dr. Lori Baker, associate professor of anthropology, to Del Rio over the summer as part of her Reuniting Families program.

The program identifies the bodies of deceased immigrants along the Texas-Mexico border and reunites their remains with their families.

Cultural differences won’t get in the way of celebrating the holidays.

The Baylor University Multicultural Leadership Cabinet will host “Holidays Around the World,” a free event open to all students from 7 to 9 p.m. today in the Bobo Spiritual Life Center.

Houston sophomore Margaret Odunze, the vice president of programming for the Multicultural Leadership Cabinet and the co-chair of the event, said it was created this year with the holidays in mind.

“We wanted to do something for Christmas, but not like Christmas on Fifth,” she said.

Workers have raised the first section of a colossal arch-shaped structure that eventually will cover the exploded nuclear reactor at the Chernobyl power station.

Project officials on Tuesday hailed the raising as a significant step in a complex effort to clean up the consequences of the 1986 explosion, the world’s worst nuclear accident. Upon completion, the shelter will be moved on tracks over the building containing the destroyed reactor, allowing work to begin on dismantling the reactor and disposing of radioactive waste.

A group of U.S. senators will ask President Barack Obama for an emergency declaration in an effort to keep barges moving on the drought-riddled Mississippi River, a spokesman for Sen. Claire McCaskill told The Associated Press Tuesday.

Senators from Mississippi River states are seeking an emergency directive that would increase the flow of water from an upper Missouri River dam and expedite removal of rock formations in the middle Mississippi River that impede barge traffic during periods of low water. McCaskill spokesman Drew Pusateri did not yet have a complete list of senators involved in the request.

A false dilemma is when one is given a set of options and incorrectly told that those are all the options.

Example: You ‘must’ choose A or B, even though there is also C.