Browsing: Kirk Wakefield

Baylor’s music and entertainment major was scrapped in 2014 after the music industry tanked a year prior. But this semester, Baylor’s Sales Strategy in Sports and Entertainment major has brought the music and entertainment focus back.

A sports research paper written by Baylor professor Kirk Wakefield and Anne Rivers, senior vice president of BrandAssets Consulting, has been named one of the top 10 research papers selected by judges at the Massachusetts Institute of Technology’s Sloan Sports Analytics Conference.