Browsing: Baylor

The marketing team performed a test in which they watched commercials from other schools, but removed logos, colors or any other indication of the school’s identity, Cook said. They were hardly able to identify any of the colleges. This really caught their attention and motivated them to seek new ways to set Baylor apart from the rest, or “stand out in the sea of sameness.”

Katy senior Brenna Colihan made an Instagram post on April 24 that included a four-page essay on her frustration at the relocation. She also posted the results of an anonymous survey of over 100 people in the Baylor community, which showed negative sentiments toward the decision among the respondents.