CENTENNIAL, Colo. — The bodies lay where they fell, sprawled on steps or wedged between rows of seats, surrounded by spent ammunition, scattered popcorn and shoes left behind in the panic to escape.

After sending a tweet that many said crossed the line, Houston Rockets social media manager Chad Shanks was let go by the organization. The tweet came in the waning seconds of Houston’s series win over the Dallas Mavericks, and featured an emoji horse with an emoji gun pointed at it.

If Aranda, his coaching staff, and his players are as confident in the scheme as they say, we should prepare for game-altering plays not just every week, but every quarter, and maybe even every drive. Whether these fourth-down bets save or squander the Bears’ season is yet to be determined, but one thing is certain: they make every play matter.

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