Baylor News

Next time you order a Roundup yearbook or pick up The Lariat to read about the Sing reviews, remember the students behind the work deserve just as much respect as you.

Over the last decade, more and more sports leagues have been programmed to try to drain every last dollar they can from their fans through multiple subscription services for games, high stadium prices or overpriced gear — or in this case, renaming every sports award, game or halftime show after companies and brands.

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