Kevin Freeman | Lariat Photographer
By Rae Jefferson
Arts & Entertainment Editor
Baylor’s shopaholics between ages 15 and 35 are now free to peruse the treasures of a new Waco store – Charlotte Russe.
The newest addition to the renovations being made to Richland Mall, Charlotte Russe targets teenage girls and young women with apparel and accessories that are “soft, fluid and feminine,” according to the store’s online directory. The store is open from 10 a.m. to 9 p.m. Monday through Saturday, and from noon to 6 p.m. Sundays.
Kandice Menning, Richland Mall’s general manager, said the decision to bring in Charlotte Russe was natural.
“They’re just a hot retailer right now with our demographic,” she said. “Our store has been received very well.”
The store seeks to offer fashion at affordable prices, and seems to have succeeded so far, manager Rochelle Harrison said.
“I feel that our customers are satisfied with the store,” she said. “We definitely contribute to their happiness when they leave.”
Missouri City junior Maryann Wanjau said she supports the decision to bring Charlotte Russe to Waco.“They’ll definitely get customers who are also Baylor students,” she said.
Despite the store’s claim to cater to young adults, Wanjau said she feels the store does not always target college-aged women.
“Charlotte Russe sometimes caters more so to pre-teen or teenage customers, but I can still find some items that I like,” she said. “Their shoes are also very cute and well priced.”
Wanjau said although she usually shops online, she could see herself at Charlotte Russe in the future.
“I may stop by the Charlotte Russe in the Richland Mall if I’m looking for a specific low priced item, or just need something quickly.”
Menning said the mall might continue to expand.“We’re talking to a lot of different potential retailers, but we never disclose a deal until it’s finished,” she said.
Current mall renovations should be completed by Nov. 7, Menning said.
Changes include new flooring, lighting, paint and lounge furniture, as well as remodeled entrances.
“Our last renovations were in 1996,” she said. “We’re doing a lot of updates. It’s part of what’s in fashion in Waco right now. There’s a lot of new building, a lot of new construction, a lot of activity going on. I think our renovations are coming at the right time.”
