Browsing: viral

To captivate audiences, Roni’s social media content leans into bold opening lines, humor and even a bit of profanity. Inspired by YouTube trends, they constantly iterate on creative approaches. As a result, they have amassed nearly a million TikTok followers and 500,000 on YouTube.

The pressure of being an influencer is hard to conceptualize. Imagine going viral for a “get ready with me” video and, only a few months later, being asked to share your opinion about controversial topics you know nothing about. As a society, putting this pressure on our favorite influencers does more harm than good and is setting them up for failure.