Three out-of-state freshmen walked into North Russell Hall one fateful August day, and started a friendship over a card game of “Exploding Kittens” that would later spark a campus-wide sensation in the form of a TikTok account under the name “NoRo Food Reviews.”

Videos of Baylor students’ fully decorated dorms have racked up millions of views, sparking national conversation surrounding college move-in culture and social media’s influence on Gen Z.

It’s hard to deny the power of television, and reality TV is today’s cultural epidemic. And if you’re among the rare few who don’t watch, I envy your freedom. Reality TV is an entirely different ballgame.

What began as a small project funded by a grant from the Waco Indie Film Festival in 2022 has since blossomed into an internationally celebrated work, known as “The Heart of Texas.”

What initially started as a “Hercules” watch party for the Baylor Men’s Choir soon became the beginning of a multi-million-viewed Instagram video and recognition from LeBron James.

To captivate audiences, Roni’s social media content leans into bold opening lines, humor and even a bit of profanity. Inspired by YouTube trends, they constantly iterate on creative approaches. As a result, they have amassed nearly a million TikTok followers and 500,000 on YouTube.

McKnight, who originally got her start on her mom’s hair YouTube channel and then eventually started her own with her twin sister Bailey, majored in entrepreneurship at Baylor and has been implementing those skills towards her new business venture.

Sabrina Carpenter’s new album released on Aug. 23, “Short n’ Sweet,” is super sassy, a little bit sorrowful and unapologetically suggestive. Full of unfiltered confessions and bashing of boyfriends’ bad behavior, this album bares much, but still leaves the listener guessing at some select details in the songs.

The pressure of being an influencer is hard to conceptualize. Imagine going viral for a “get ready with me” video and, only a few months later, being asked to share your opinion about controversial topics you know nothing about. As a society, putting this pressure on our favorite influencers does more harm than good and is setting them up for failure.