As college athletes strike sponsorship and brand deals nationwide, questions arise about how they might affect their character development. A major grant from the Templeton Foundation has allowed a team of Baylor researchers to study how NIL may develop student-athletes’ character, spiritual formation and virtue.
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Baylor football isn’t a top spender in the country or even the Big 12. But a $4 million jump in total spending from 2025 is helping the Bears improve.
Auburn announced Monday that its 2026 matchup with Baylor will be moved to Mercedes-Benz Stadium in Atlanta for the Aflac Kickoff Game for NIL opportunities. The move is the first of its kind in college football and is expected to generate $5 million for Auburn players.
