To captivate audiences, Roni’s social media content leans into bold opening lines, humor and even a bit of profanity. Inspired by YouTube trends, they constantly iterate on creative approaches. As a result, they have amassed nearly a million TikTok followers and 500,000 on YouTube.
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“Mary has poured so much of her heart and passion into her clothing brand, Joyful, to spread the same message of the joy that is found in Christ,” Ellsworth said. “I know she has impacted so many people through her brand, and I’m so lucky to have walked alongside her and to see the way that she continues to inspire others.”
I’ll confess I have spent more money at Urban Outfitters than required, and often, what I buy isn’t necessarily cute. This brings me to my first point: Don’t buy things you don’t love because of the brand.