By Sierra Baumbach
Staff Writer
With construction of the Baylor Stadium under way, fans now have a chance to help piece the stadium together.
Baylor Bricks is a new marketing campaign set up by University Development that allows fans to purchase bricks to be inlaid in the stadium’s walkway.
The brick campaign is one that is evident in other Baylor staples such as the Bill and Eva Williams Bear Habitat and the Dutch Schroeder Athletic Plaza.
“The bricks are something we have done in the past as we have opened venues and facilities,” said Nick Joos, executive associate athletic director for external affairs.
“It’s something we try to incorporate throughout the campus, including the stadium site.”
Engraved bricks will pave the walkway to the new stadium. The South Plaza Premier Paver, with a price tag of $1,250, will form the interlocking BU symbol in a prominent spot in the stadium.
“These campaigns have been successful in the past,” Joos said. “It’s a great way for fans of all ages, and people with any affinity to Baylor to support the school and gives them a chance to be part of something that will be remembered for years.”
Bricks are sold on a first-come, first-served basis with the only limited supply being the South Plaza Premier Paver, selling until all bricks are sold or until opening day of the stadium. Bricks bought sooner will be located closer to the field.
“There were over 200 bricks sold within the first 48 hours of sales,” said Greg Davis, senior director of development. “Those numbers have only risen and will rise until the very last minute.”
The money raised by the bricks will help financially support the stadium and is expected to cover any remaining costs.
“It’s just a unique way for the Baylor Nation to tie back-in and remain a part of Baylor even after they’ve left,” Joos said.
Four varieties of brick are being sold. The least expensive, starting at $175, comes with a 4 x 8 brick with 1-3 lines of customized text. A $350 option features an 8 x 8 square brick with up to 6 lines of customization and a $500 BU Logo brick that is 8 x 8 brick featuring the interlocking BU logo and 1-4 lines of customized text.
The most expensive brick is $1,250 in the South Plaza Premier, which is an 8 x 8 brick with 1-6 lines of text that will form the interlocking BU design.
For more information on buying a brick for the new Baylor stadium, go to www.baylor.edu/stadiumbricks.
