Baylor Athletics, ZTA promote breast cancer awareness
By Sally Ann Moyer
Zeta Tau Alpha and Baylor Athletics are partnering to sponsor the women’s basketball annual Pink Zone game. The Lady Bears will face Texas A&M at 8 p.m. Monday at the Ferrell Center.
To support the game and raise breast cancer awareness, Zeta Tau Alpha will sell T-shirts for the game from noon to 2 p.m. today and Monday at Penland, Collins and Memorial dining halls.
Shirts will also be for sale at the game. There are three different designs and the shirts cost $5 each.
Austin sophomore Claire Hinton and Houston sophomore Katylin Johnson, both members of Zeta Tau Alpha, are in charge of selling the T-shirts for the game.
“Zeta is just promoting the game,” Hinton said, “We’re just trying to help Baylor Athletics get as many people there as possible wearing pink.”
Zeta Tau Alpha has partnered with Baylor Athletics to sponsor the Pink Zone game for four years.
“Baylor Athletics puts it on and we promote it by putting up fliers around campus and passing stuff out at the game,” Johnson said.
San Antonio junior Erica Benken, president of Baylor’s Theta Omicron chapter, said the Pink Zone game is an opportunity to make their philanthropy work more public.
“Our main goal with our chapter is to get Baylor as much involved as possible,” Benken said.
The Pink Zone game is different from other Zeta Tau Alpha events because raising awareness is the main focus.
“It’s really different from the other [events] because we’re not necessarily trying to raise too much money for it, but trying to promote breast cancer awareness and get people out to the game wearing pink and showing our support,” Johnson said.
Partnering with the women’s basketball team seemed like a natural fit to Benken.
“I think that we deal with the female basketball players because [breast cancer] is something that mainly affects women,” Benken said. “And everyone’s a fan of basketball. … Athletics is a huge thing at Baylor and so that’s a great way draw more attention to it.”
Zeta Tau Alpha also hosts other events throughout the year to increase breast cancer awareness and raise support for the Zeta Tau Alpha Foundation Inc., which promotes breast cancer education and research.