The key to navigating YouTube is having the power over it. The algorithm, thumbnails and titles are there to convince you that you have to watch a particular video, and you need to be aware that you actually don’t. In the end, the most important thing that being without YouTube taught me is that I don’t need it. It’s just fun entertainment.

McKnight, who originally got her start on her mom’s hair YouTube channel and then eventually started her own with her twin sister Bailey, majored in entrepreneurship at Baylor and has been implementing those skills towards her new business venture.