Browsing: sponsored content

“The focus is on taking care of partners and sponsors, increasing their affinity towards Baylor Athletics and finding creative and impactful ways for new partners to support Baylor,” Holcomb said.

When TikTok Shop came around, advertisements masquerading as regular videos became even more common. Not only that, but the same products would be advertised again and again in an attempt to pressure users into purchasing via the platform.