In September 2011, it was Missoni for Target. Later in November, it was Versace for H&M. Now the spotlight is on Jason Wu for Target.
Browsing: James Roberts
Dr. James A. Roberts, professor of marketing at Baylor, has studied consumerism in America and has revealed some of the secrets of marketers in his recent book “Shiny Objects: Why We Spend Money We Don’t Have In Search of Happiness We Can’t Buy.” Barnes & Noble on Waco Drive will be hosting a book signing for Roberts today from 7 to 9 p.m., but we decided to get an early start on the questions.
Mostly everyone can agree that money doesn’t buy happiness, but few people would decide that they need to write a book to actually prove that claim.
People looking to increase their overall well-being and happiness should try to find the right balance between being too busy and not busy enough, according to research done by a Baylor professor.