We’ve all been there — it’s 2 a.m., you just finished a paper that’s due in three hours, and you haven’t even started studying for a test you have the next day. The automatic next step is to turn on the Kuerig you got for high school graduation and make yourself another cup of coffee.
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As the temperature drops, something about the color-changing leaves and brisk air sets the mood for one of fall’s favorite beverage: the pumpkin spice latte.
Many people will pull up to a drive-through window at McDonald’s and order a McCafe Frappe Mocha in order to treat themselves or a get a caffeine boost. Coffee shops in Waco, however, believe that they’re offering something more than a quick fix –they say that with their coffee and service they’re offering an experience.
Jessie Harris, store manager of Trailhead Coffee Shop on the corner of University Parks Drive and Franklin Avenue, said there is a difference between the “coffee culture” and the coffee industry. Coffee culture, he said, is more about the attitude behind making coffee, whereas the industry of coffee is more about making profits.

