Browsing: Apollo LTD

Behind the lights, ticket sales and big-name bookings of Foster Pavilion’s two-year concert series is a careful strategy — a collaboration between Baylor, a Nashville marketing agency and the artists themselves.

This year’s musical act is somewhat different from last year’s, when Apollo LTD headlined on Fountain Mall. Whaley, the drummer for Sunnn, said Baylor’s decision to highlight student and local bands instead of outsourcing the music, is a blessing and feels like a nod to their talent.