The Superdome in New Orleans will be the site of the new marquee bowl matching the Southeastern Conference and Big 12, and the game will still be called the Sugar Bowl. The conferences made the announcement Tuesday. The agreement between the leagues and the bowl is for 12 years, and ESPN will hold the TV rights. The SEC has a long history with the Sugar Bowl. Seventy-one times an SEC team has played in the game, far more than any other league. The very first Sugar Bowl in 1935 matched Tulane, then of the SEC, against Temple.