Maybe it’s the album’s raunchy, unabashedly shallow and fun aesthetic that propelled its lead singles to TikTok “For-You Pages” everywhere. Maybe it’s his involvement in the all-consuming “Brat Summer” of 2024. Maybe it’s his “extremely British” looks, as The Guardian quips, that makes his music so much like Troye Sivan wearing a Blur costume. Or maybe I’m just chronically online.