Many people will pull up to a drive-through window at McDonald’s and order a McCafe Frappe Mocha in order to treat themselves or a get a caffeine boost. Coffee shops in Waco, however, believe that they’re offering something more than a quick fix –they say that with their coffee and service they’re offering an experience.
Jessie Harris, store manager of Trailhead Coffee Shop on the corner of University Parks Drive and Franklin Avenue, said there is a difference between the “coffee culture” and the coffee industry. Coffee culture, he said, is more about the attitude behind making coffee, whereas the industry of coffee is more about making profits.
