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Because of AI’s market growth — projected to hit 4.8 trillion by 2033, according to UN Trade and Development — the anniversary symposium invited Baylor and other universities’ staff to research and present ideas on the ways AI will change business communication, strategy and employment rates.

The Baylor Business Selling Outside competition is one of five in-school competitions ProSales majors take part in each year. This year, 136 ProSales majors role-played a scenario in which they represented a technology firm attempting to provide a software product to a beleaguered HR department.