Shepherd said what is special about the event is that it ties multi-faith perspectives in a way that’s unique. Better Together, according to Shepherd, is the only interfaith organization at Baylor.

The marketing team performed a test in which they watched commercials from other schools, but removed logos, colors or any other indication of the school’s identity, Cook said. They were hardly able to identify any of the colleges. This really caught their attention and motivated them to seek new ways to set Baylor apart from the rest, or “stand out in the sea of sameness.”

For most fans of the green and gold, football season starts when hundreds of jersey-clad freshmen rush the field to fill “That Good Old Baylor Line.” For members of the Golden Wave Band, however, it starts in the sweltering August heat across from the Baylor Science Building a week before classes begin.

Sitting at 4-1 through the first five games of the season, Baylor Soccer is off to its best start since the 2017 season when it opened the season 4-0-1, in great part due to junior goalkeeper Azul Alvarez.