As an English major who spends all my free time in the journalism, public relations and new media department, I am well aware of the power of language. Words have the power to build up or tear down, and the difference between a well-crafted piece of writing and a hasty rant is always apparent. As Mark Twain said (and Dr. Joe Fulton loves to quote), “the difference between the almost right word and the right word is really a large matter – it’s the difference between the lightning bug and the lightning.”

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