Advertising Information

We are now accepting reservations for the
Baylor Lariat Welcome Back Issue on August 22nd

Contact us: or (254) 710-3407

Click below to download our Print and Digital Rate Kits.

2016-17 Rate Kit 1-Screen Shot 2016-08-23 at 4.50.37 PM




(Includes Inserts and Post-Its)

If you are ready to scheduling your order, please

call us at 254-710-3407 or email us at

An advertising sales coordinator will be happy to assist you with scheduling and inquiries.


U.S. Mail address: Baylor Lariat Advertising One Bear Place #97330 Waco, Texas 76798-7330

Courier address: Baylor Lariat Advertising Baylor University One Bear Place #97330 Waco, TX 76798

Phone: (254)710-3407 Fax: (254)710-1714 E-mail:



Publication Day Day of Deadline
Tuesday – 4 p.m. Thursday
Wednesday – 4 p.m. Friday
Thursday – 4 p.m. Monday
Friday – 4 p.m. Tuesday


PREPAYMENT IS REQUIRED BY DEADLINE WITHOUT EXCEPTION. We accept Visa, MasterCard & Discover via telephone at (254) 710-3407. We also accept American Express, but only for $100.00 or more. Checks payable to Baylor Lariat Advertising should be mailed to: Baylor Lariat Advertising Baylor University One Bear Place #97330 Waco, Texas, 76798-7330 You may also reach us via e-mail at or by phone at (254)710-3407.


A. Display Advertising:

*All first time advertisements will have a $20 fee included to provide online search engine abilities for the advertisement. 

Local Business Rate: $9.50 per column inch (CI), prepayment required.

University/Non-Profit Rate: $9.00 per column inch (CI), prepayment required.

Agency Rate: $11.00 CI (no discounts) Prepayment required, no exceptions.

i. ROP requirements:

Minimum size overall is four column inches. Minimum width is two column inches. All rates are calculated in 1/2-inch increments. Advertisements more than 19 inches in depth will be charged for 21 inches.

ii. Discounts:

FREQUENCY: This discount applies only when all insertion dates are scheduled and PREPAID on the initial order. Rates are per column inch per day. Additional ads placed after initial order will be charged at full open rate. FREQUENCY DISCOUNTS ARE NOT AVAILABLE TO AD AGENCIES.

4 times/semester > $9.00 per CI

8 times /semester > $8.50 per CI

12 times /semester > $8.00 per CI

25 times /semester > $7.50 per CI

50+ times /semester > $7.00 per CI


BOGO FRIDAY IS BACK! Run an advertisement on Tuesday, Wednesday or Thursday and get Friday HALF OFF! *Advertisements must be at least 8 column inches in size.  **Only available for local businesses and may not be used in combination with any other offer

iii. Thursday Coupon Page:

Great exposure for the price! Place a 2×2 coupon on our Thursday Coupon Page for four consecutive weeks for $130. All ads must be prepaid in order to get this price. Consecutive runs only. Must advertise student/employee discount.

All ads must be prepaid in order to get this price. Consecutive runs only.

v. Color Charges Full Color (3 colors or more) is $350. NEW PRICE!! ONLY $199 for FULL COLOR!

Coupon Page qualifies for a discounted color rate of $260 for all four ads.  

*Color discount applies to special sections only and will not be negotiated for any other advertising.

vi. Special Charges Design fee is 20 % of the ad cost. Minimum $10. Ad revisions past copy deadline will cost $25. Any ad that is submitted or cancelled past deadlinewill be charged an additional $50 past deadline fee.



B. Inserts:

Preprinted Inserts (cost is for insertion, not production, of inserts)
Regular Publication: $270 prepaid for 3,000 inserts.

Fridays:  $360 for 4,000 inserts

Special Issues: $540 prepaid for 6,000 inserts.

Minimum size = 6.5 x 7 inches Maximum size = 11 x 11 inches

**The client will be charged the amount that is being printed on a given run date, not the amount of inserts that were printed by the client.

C. Page One Post-It Ads

Preprinted Post-Its (cost is for insertion, not production, of inserts)
Regular Publication: $270 prepaid for 3,000 inserts.

Fridays:  $360 for 4,000 inserts

Special Issues: $540 prepaid for 6,000 inserts.

Minimum size = 6.5 x 7 inches Maximum size = 11 x 11 inches

**The client will be charged the amount that is being printed on a given run date, not the amount of inserts that were printed by the client.

RESERVE YOURS NOW. Post-Its are placed on the top-center of the front page of the Lariat (Impact Notes are machine fed and must be wound to our printer’s specifications. – FANFOLD-FLAT, WIND 3)

It is the responsibility of the advertiser to find their own printer for preprinted inserts and post-its.  References will be offered if needed.  Proofs of the insert or post-it must be submitted to the Lariat for approval before production.


*Delivery for Inserts and Post-Its*

Submit one sample approval copy to our office, preferably by e-mail. If you ship to our printer Inserts or Post-Its not conforming to these size specifications, you will be charged an additional $150. Full press run must be received by our printer 10 days prior to insertion.

All deliveries must be marked with the following 
Inserts should be in boxes or shrink-wrapped in skids.
Separate insertion dates should be treated as separate shipments.

Deliver to:

The Bryan/College Station Eagle • 1729 Briarcrest Dr.

Bryan, TX. 77802 • (979) 776-4444


Please allow at least two weeks prior to desired run date to schedule the insertion and 10 days prior to the run date for arrival at Bryan/College Station.

D. Classifieds: No Longer Accepted


E. NEW! Premium Positioning

Page 3 and/or the back page of the Lariat can be reserved for an additional 20% fee. Ads smaller than half a page are not eligible. First come, first served.


A. Payment Terms: All advertisers and all agencies must pay for advertisements in advance. All rates are net (non-commissionable) to the newspaper. It is the responsibility of all agencies to figure their own commissions and discounts in addition to this net rate.The regulations, prices and deadlines set forth in this rate and information schedule apply to all advertisers. For display advertisers, one tearsheet per ad will be mailed within 30 days following publication. Additional tearsheets can be requested through the advertising billing office, (254)710-2662.

Make checks payable to:

Baylor Lariat Advertising One Bear Place #97330 Waco, Texas 76798-7330

We accept Visa, MasterCard and Discover. American Express accepted for orders of $100.00 or more. B. Policies: The Baylor Lariat reserves the right to reject or revise any advertising deemed to adversely affect the integrity and credibility of the newspaper as a source of truthful and accurate information, be repugnant to most of the readers served by the newspaper, be in conflict with the Christian educational mission of Baylor University or falsely imply endorsement by the university. The Baylor Lariat does not accept advertisement for any type of alcoholic beverage, coupon books, credit cards without credit checks, travel ads, research papers, personals (including adoptions), contraceptives, insurance policies, sperm/ovum donations, tobacco, any advertisements related to abortions, gambling, weapons or certain law firm advertisements. The sole responsibility for the content of an advertisement lies with the advertiser, who unconditionally agrees to hold The Baylor Lariat harmless should a claim arise and to pay for any and all expenses incurred as a result of publication of an ad. Should an ad not be published as ordered, The Baylor Lariat cannot be responsible for any losses or damages caused as a result. Should there be an error in an ad, The Baylor Lariat’s liability is limited to the amount paid for the portion of the ad containing the error. Because of the costs associated with redesigning the newspaper after the advertising deadline, advertising canceled after the deadline will be charged in full. In addition, changes to ads after the deadline will be subject to additional charges and in some cases, may not be possible. Make-goods or credit adjustments will be made for the portion of the ad in error. It is the responsibility of the advertiser to notify The Baylor Lariat of significant errors. The Baylor Lariat will be responsible for first-run errors only. Proofs are available upon request by 10 a.m., two business days before publication. All corrections or changes must be received no later than 3 p.m. two business days before publication. A charge of $2 per column inch will be made for ads created at customer request and then canceled without the insertion. The Baylor Lariat is not responsible for errors when copy is submitted after deadline, when a proof has been approved by the advertiser or when “camera-ready” copy containing errors has been supplied by the advertiser.


PDF format: Technical Specifications A. Electronic Requirements i. Ad Submission Guidelines: Although we accept many file formats, including JPEG, EPS, and TIFF, we prefer that you e-mail your ad to us in PDF format. If you cannot convert your file to a PDF, you may send us your ad in its original application. We accept the following applications: PageMaker 6.5 and 7.0; Photoshop; QuarkXPress 4.0; InDesign; Microsoft Word; Illustrator and FreeHand 10. WE DO NOT ACCEPT DOCUMENTS CREATED IN MICROSOFT PUBLISHER. If you cannot send us your ad in any of the file formats listed above, make sure you send us all fonts and images used in the creation of your original document. NOTE: WHEN SUBMITTING AN AD IN MICROSOFT WORD FORMAT, PLEASE FAX A HARD COPY OF YOUR AD TO (254)710-1714. ii. Color Management Policies: The Baylor Lariat in no way guarantees the color quality of any color ad that we print. The best we can do is approximate the best colors for you to use. There may be drastic discrepancies between how your ad looks on a computer and how it appears in print. We do not use Pantone inks. Our printer uses its own premixed inks for spot colors. If your ad contains a Pantone spot color plate (or if you would like us to print your ad with a specific Pantone color), we can only approximate the desired Pantone color to the colors available to us. The spot colors used by our printer are mixtures of CMYK process colors (cyan, magenta, yellow and black). If your ad will contain one visible color when printed, we advise you or your graphic artist to contact us before you start designing your ad, so that we can give you the color percentages of the spot color that is the closest match to the color you want to use. We recommend bright colors that contrast well with the rest of your ad. We are happy to try to make your existing ad conform to our color scheme, but please remember the following guidelines when submitting digital files for color correction: All spot-color ads must be sent as native application files, preferably as unflattened Photoshop documents with text in its own layer. Resolution must be set to a minimum of 150. We cannot accept files larger than 7 megabytes via e-mail, so you may have to use a utility like StuffIt to compress your files to make them smaller; otherwise, you may send your files on a disc. In any case, if you are submitting a document in its native application format, please be sure to send all of the fonts you have used–including screen fonts–and any images associated with the file that have not been embedded. NOTE: Keep in mind that we charge additional fees for any excessive amount of time we spend correcting problematic ads. If you have any further questions about how you should prepare your ad for print, please call (254) 710-3407 or e-mail Lariat_ads B. Mechanical Measurements • The Baylor Lariat is an offset broadsheet printed with an 85 line screen. • There are 6 columns per page at an 10 inch width. • Each column is 1 1/2 inches wide with 1/8 inch gutter. Full page depth is 20 inches.

Width: Inches:
1 column 1.5
2 columns 3.25
3 columns 4.9
4 columns 6.6
5 columns 8.3
6 columns 10.0