By Daniel Rothberg
Los Angeles Times via McClatchy Tribune
You stay classy, Emerson College, and maybe pour a glass of scotch.
Legendary (fictional) TV anchorman Ron Burgundy is coming to the Boston school on Dec. 4 and, in his honor, the college is renaming its communication school.
Granted, the Ron Burgundy School of Communication will be in business only one day, but it’s what Burgundy might call kind of a big deal.
“A visit from Ron Burgundy is a chance to engage with someone who understands the power of media, as well as hairspray, first-hand,” Emerson College President Lee Pelton said in a statement.
Will Ferrell, who plays Burgundy on screen, will participate in a morning news conference, attend a naming ceremony and introduce a screening of “Anchorman 2: The Legend Continues,” which opens in theaters on Dec. 20.
This is not the only publicity Burgundy has seen in the last several weeks.
The Newseum in Washington, D.C., recently opened an exhibit dedicated to the film that features original props and a replica of Burgundy’s anchor desk.
There’s also an underwear marketing partnership with Jockey.
Ferrell’s Burgundy character plans to use the daylong Emerson visit to “share his path to journalism greatness,” according to the statement.
Best of all, perhaps this will finally pave the way for the “Derek Zoolander Center for Kids Who Can’t Read Good and Who Wanna Learn to Do Other Stuff Good Too.”